IKEA FAMILY

I wasn’t born at IKEA, but I can almost say that I grew up inside those yellow and blue walls. Both of my parents worked there when they met, and during the early years of my childhood. At times, my dad was at the flagship store in Kungens Kurva, Stockholm, and my mum mainly at the office in another store. I used to come along and hang out with her lovely colleagues and I especially remember one who used to buy me ice cream!

I have long been inspired by great entrepreneurs; Ingvar Kamprad and Steve Jobs have always been particularly interesting. At upper secondary school, my last major essay was about these two. I chose to compare two multinational companies in two completely different industries. I looked into terms such as business concept, leadership and product. What fascinates me the most is the fact that these individuals failed many times but still managed to do great deeds. They share a story of hard work, passion and multiple obstacles. I suppose that’s what makes people go down in history. Fail, fail again, fail until you don’t. And of course, have a vision. Ambition.

Mama and papa met Ingvar. I never did although he’s been on my bucket list. He will be missed.

Sweden, and the rest of the world, yesterday we lost one of the greatest minds of our time but let’s carry out the task for him, and for us, by never ever letting creativity die. Kamprad didn’t think outside the box, he thought inside the flat-pack. The last sentence makes me realise even more how brilliant he actually was. Dare to think differently and the game of innovation will be in the bag.

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